Trends In Marketing Essay

Trends In Marketing Essay

Forces and TrendsIn today's market, businesses face a variety obstacles, opportunities and trends that influence the overall financial health of the organization and its ability to succeed in its niche market. Such trends and forces also represent opportunities for an entity to seek additional processes and procedures to implement into their day-to-day operational process in order to find alternative methods to reaching their audience and increase profit. Such opportunities provide methods to improve the organizational structure to develop and created a dynamic strategic plan to meet the ever-changing economy. The acknowledgement of key trends and forces is the focus of the selected organization such as the Las Vegas Metro Police Department, merger and acquisitions for insurance agencies, social media strategies within the marketing channels and the regulatory and political factors with organizational compliance are just a few factors that influence an organization within in their market.

Social Media/Marketing-Mike StanderSocial Media is one of the fastest growing sources of marketing (ABI Research, 2009). Social Media is an online forum in which users can communicate with each other. Social Media has evolved from what originally started out as online chat rooms. The social sites of today are far more advanced, allow people to communicate in a multitude of ways and connect worldwide. These users can communicate and live through texting, posting blogs, post pictures, and advertise their own products or products they like. The communication boundaries through Social Media are endless. Marketing is all about putting a product in front of people to encourage mass use of that product. With millions of people constantly communication through social web forums the opportunity for marketing is fast growing (ABI Research, 2009). The most recent development in Social Media forums that has catapulted the industry into a mainstream marketing forum is the advanced technology in mobile phones (Planet Omni, 2009). The United States has a population of approximately 300million people and approximately 153 millions of those have a mobile communication devise (Planet Omni, 2009). 40% of non-iphone users subscribe to a data plan that allows internet use and 60% of iphone users subscribe to a data plan (AdWeek, 2009). This data show that millions of Americans alone have access to the internet through their phone. Social websites are now able to bring people together in real time all of the time. It is not just a matter of being in front of your computer anymore. Through internet phone, use people are now able to communicate constantly. Some of the more popular social sites like Facebook, MySpace, and Twitter have application that allow mobile phone users to immediately access their social site through the click of a button. Now not only has the amount of Social Media users increase but the amount of times these users view these sites has increased. There...

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Journal of Marketing Theory and Practice

Description:The Journal of Marketing Theory and Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.

Coverage: 1993-2010 (Vol. 1, No. 2 - Vol. 18, No. 4)

Note: Note: The content for Vol. 1, No. 1 (1992) will be released as soon as the issue becomes available to JSTOR.

Moving Wall: 7 years (What is the moving wall?)

The "moving wall" represents the time period between the last issue available in JSTOR and the most recently published issue of a journal. Moving walls are generally represented in years. In rare instances, a publisher has elected to have a "zero" moving wall, so their current issues are available in JSTOR shortly after publication.
Note: In calculating the moving wall, the current year is not counted.
For example, if the current year is 2008 and a journal has a 5 year moving wall, articles from the year 2002 are available.

Terms Related to the Moving Wall
Fixed walls: Journals with no new volumes being added to the archive.
Absorbed: Journals that are combined with another title.
Complete: Journals that are no longer published or that have been combined with another title.

ISSN: 10696679

Subjects: Marketing & Advertising, Business & Economics, Business

Collections: Arts & Sciences X Collection, Business & Economics Collection, Business III Collection

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