International Case Study Global Car Industry

The automobile industry ranks among the most significant business phenomena and remains virtually important today, accounting for around 10% of GDP of developed countries. In economic and social terms, the industry has fundamental impact on the modern society. Yet, the industry has found it hard to adjust to emerging challenges and the competitive scenario. Though Ford has revolutionised the automobile industry with its mass production system, Toyota overtook it by its lean manufacturing system. Now, almost all the companies try to replicate the Toyota model. In addition to this, the emergence of other Japanese, European and Korean companies changed the entire industry trend. The Big Three, once the behemoths, started losing their market share to their Asian rivals. Moreover, the declining trend in the US and Europe, and the booming trend in Asia especially in China, again gives opportunities and challenges to the major players. To tide over their losses, and retain the global market shares, the major players entered China. Even there, they witnessed problems due to copyright and price war issues. The growing need of customer preferences over the car models is playing a major role in the industry. Each player tries to attract customers with their new innovative models. This led to the emergence of cross over vehicles. And because of the inventory of old models, GM started giving discounts. Others too followed GM. But all are making losses. So it is very difficult to survive successfully in a matured industry like automobile. It requires a very different and innovative skill sets altogether. Obviously, the best way to acquire these skill sets is by reading success and failure stories and doing thorough examination of the industry.

The case studies chronicled in this book Case Studies on Global Automobile Industry - Vol.I capture the trends, success stories, failed strategies, innovations and impeding challenges in the automobile industry. It does not offer any set of rules but rather helps one to gauge the likely shape of the global automobile industry in the years to come.

Cases featured in this book

America's Car Parts Firms' Growing Troubles: Delphi Leads the Way
Competitive Advantages of Japanese Automobile Manufacturers
Currency Risk Management � Automobile industry
Global Automobile Industry: From Mass Production to Mass Customization
GM in China
Honda into the safety car market
Hyundai in USA: The Quality Rides
India- An Automobile Hub in the Making
Mercedes Benz: Quality Concerns
Mercedes Gamble in Crossover Vehicles
Oracle�s Bid for PeopleSoft: PeopleSoft�s Combat Strategies
Progressive Corp: The Auto Insurer�s Competitive Strategies
Proton: The Malaysian Car Maker�s Troubles and Challenges
The Demise of Detroit � Why the Big Three Lost
The Dilemma of Discounts: GM�s Bid for Market Share
The Evolution of the Toyota Production System
The South African Car Industry � The Resurgence
Toyota in China: Selling at �China Price�
Toyota�s Expansion Strategies in Europe
Turning around Porsche

Sample pages

» For Download PDF
Sample Pages of casebook Case Studies on Global Automobile Industry - Vol.I (97 KB)
Free downloadable contents for Case Studies on Global Automobile Industry - Vol.I.

Мы должны пойти на. - Слишком поздно, - сказал Стратмор. Он глубоко вздохнул.  - Сегодня утром Энсея Танкадо нашли мертвым в городе Севилья, в Испании.

0 thoughts on “International Case Study Global Car Industry

Leave a Reply

Your email address will not be published. Required fields are marked *